The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Ogilvy Group
Client
Title
Category
Award
Points
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Sustainable Development Goals
Points: 90.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Magazine / Series
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Out of Home / Billboards & Transit
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser
Category: Current Event Response
Points: 45.00
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico
Category: Brand Voice
Points: 45.00
Confusing Times
Agency: DAVID / Madrid + Pickle Music / New York
Client: Burger King
Category: Broadcast / Series
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut
Category: Physical Products
Points: 45.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut
Category: Brand Partnerships
Points: 45.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation
Category: Websites / Ecommerce
Points: 45.00
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon
Category: Branded Content
Points: 21.00
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation
Category: UX / UI / Utility / Ecommerce
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Casting
Points: 21.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Storytelling
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Craft / Use of Visuals
Points: 21.00
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Craft / Dynamic Data Visualization
Points: 21.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Apparel
Points: 21.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Physical Products
Points: 21.00
Homes of the Whopper
Agency: DAVID / Miami + Unicorns & Unicorns / Los Angeles + Cosmo Street Editorial / Los Angeles
Client: Burger King
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
Pizza Hut x IKEA SÄVA
Agency: Ogilvy / Hong Kong
Client: Pizza Hut
Category: Promotional Items / Physical Products
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Billboards & Transit / Series
Points: 21.00
Late Night Stores
Agency: DAVID / São Paulo + Loud / São Paulo + Café Royal / São Paulo
Client: Burger King
Category: Low Budget / Under 50K Budget
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Television & VOD / Short Form - Single
Points: 21.00
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Home of the Billboards
Agency: DAVID / Buenos Aires
Client: Burger King Argentina
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong
Client: VOGUE
Category: Service Design / Customer Experience (CX)
Points: 9.00
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Category: Physical Items
Points: 9.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Digital / Web & Mobile
Points: 9.00
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Creative Use of Data
Points: 9.00
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser
Category: Public Relations
Points: 9.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM
Category: Creative Use of Data
Points: 9.00
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA
Category: Innovation & Transformation / Innovation in Experiential
Points: 9.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Craft / Use of Technology
Points: 9.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Out of Home / Health & Wellness
Points: 9.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.00
Food Influencers Tasting Dog Food
Agency: Ogilvy / Singapore + Freeflow Productions / Singapore + Song Zu / Singapore + Hogarth WorldWide / Singapore
Client: Furry’s Kitchen
Category: Influencer Marketing / Single Channel
Points: 9.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney
Client: KFC Australia
Category: Stunts & Activations
Points: 9.00
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia
Category: Utility / Ecommerce
Points: 9.00
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan
Category: Applications
Points: 9.00
The IKEA Audio Catalog
Agency: Ogilvy / New York + Digital Arts NYC / New York
Client: IKEA U.S.
Category: Online / Branded Podcast
Points: 3.00
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM
Category: Craft / Use of Technology
Points: 3.00
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge
Category: Online Advertising / Native Ads
Points: 3.00
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk
Category: Ecommerce
Points: 3.00
The Farewell / Icnocuicatl
Agency: Ogilvy / Mexico + MediaMonks / Mexico
Client: AB InBev Grupo Modelo Mexico
Category: Original Music / Score
Points: 3.00
Rediscover Germany
Agency: Ogilvy / Germany
Client: German Rail
Category: Customer Experience / CX
Points: 3.00
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO
Category: Physical Products
Points: 3.00
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd.
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
UNI-FORM
Agency: Ogilvy / Taiwan + Ogilvy / Hong Kong
Client: VOGUE
Category: Craft / Art Direction
Points: 3.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
LEGO
Title:
Green Instructions
Category:
Green Pencil
Award:
2021 Green Pencil Green Pencil
Points:
90.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Award:
2021 Public Relations Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Confusing Times
Category:
Broadcast / Series
Award:
2021 Radio & Audio Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Physical Products
Award:
2021 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Brand Partnerships
Award:
2021 Integrated Gold Pencil
Points:
45.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Websites / Ecommerce
Award:
2021 Interactive & Online Gold Pencil
Points:
45.00
Client:
Savlon
Title:
The Artist
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Silver Pencil
Points:
21.00
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Storytelling
Award:
2021 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Craft / Dynamic Data Visualization
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Apparel
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Homes of the Whopper
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Burger King
Title:
Late Night Stores
Category:
Low Budget / Under 50K Budget
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Silver Pencil
Points:
21.00
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Burger King Argentina
Title:
Home of the Billboards
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
VOGUE
Title:
UNI-FORM
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Bronze Pencil
Points:
9.00
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Items
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Creative Use of Data
Award:
2021 Digital Craft Bronze Pencil
Points:
9.00
Client:
Budweiser
Title:
Bigger Picture
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
IBM
Title:
Second Life
Category:
Creative Use of Data
Award:
2021 Digital Craft Bronze Pencil
Points:
9.00
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2021 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Craft / Use of Technology
Award:
2021 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Furry’s Kitchen
Title:
Food Influencers Tasting Dog Food
Category:
Influencer Marketing / Single Channel
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Stunts & Activations
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
KFC Australia
Title:
Secret Menu
Category:
Utility / Ecommerce
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Applications
Award:
2021 Mobile Bronze Pencil
Points:
9.00
Client:
IKEA U.S.
Title:
The IKEA Audio Catalog
Category:
Online / Branded Podcast
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
ZALANDO
Title:
STREET IT ALL
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Ecommerce
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev Grupo Modelo Mexico
Title:
The Farewell / Icnocuicatl
Category:
Original Music / Score
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
German Rail
Title:
Rediscover Germany
Category:
Customer Experience / CX
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
LEGO
Title:
Green Instructions
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
VOGUE
Title:
UNI-FORM
Category:
Craft / Art Direction
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
